Progress at Wendy's

June 16, 2013 permalink

The late Dave Thomas, founder of Wendy's, was adopted at birth in 1932. He became a life-long supporter of adoption and established a foundation bearing his name for that purpose. His support continued long after demographic changes morphed adoption from charity to baby theft.

This Father's Day weekend Wendy's is supporting the foundation with 50 cents for every frosty purchased at their stores. Five years ago, the same promotion resulted in a one dollar donation per frosty. Perhaps the managers of Wendy's have noticed that adoption is not as appealing as it used to be.

Father’s Day Frosty Weekend

When you buy a cold and delicious Frosty over Father’s Day weekend, Wendy’s donates 50 cents to DTFA. You can also donate by purchasing a Frosty pin-up for $1. Wendy’s donates an additional 25 cents to the Foundation for every Frosty Card sent. In 2012, the Father’s Day Frosty campaign raised more than $1.4 million.

Source: Dave Thomas Foundation for Adoption

Here is a Pat Niagara video on adoption (mp4).